Performance of third-party logistics (3pls) firms in Uganda: the role of individual ethical orientation And ethical sensitivity
Ndejje University Journal Of Interdisciplinary Studies,
Volume 1, Issue 2 [September 2025]
eISSN:3079-7683
DOI: https://doi.org/10.64080/ndujis.2025.1.2.Sptr011
1.Tushabe Peace, Ndejje University Uganda, jptushabe@gmail.com
2. Justus Asasira, Mbarara University of Science and Technology, asasirajsts@gmail.com
Abstract
This study investigated the relationship between individual ethical orientation, ethical sensitivity, and performance of third-party logistics (3PL) firms in Uganda, prompted by persistent complaints of unethical practices and poor service delivery. A quantitative cross-sectional survey design was employed, collecting data via self-administered questionnaires from 85 randomly selected 3PL firms in Kampala City. Data were analyzed using SPSS, with Pearson correlation for associations and hierarchical regression for effects. Findings indicated an insignificant relationship between individual ethical orientation and 3PL firm performance, but a strong positive relationship between ethical sensitivity and performance (r=.543, p<.01). Ethical sensitivity demonstrated a greater predictive contribution to performance, despite being influenced by ethical orientation (r=.130, p>.01). The study recommends that Ugandan 3PL firms and stakeholders promote ethical sensitivity through training to enhance moral awareness and identity, crucial for improved performance. Integration of Deontological and Utilitarian frameworks is suggested for a comprehensive understanding of these relationships.
























